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Product
How We Use AI to Illustrate the News Without Getting It Wrong
Comics sound fun — but accuracy is everything. Here's our model, our quality checks, and what we do when the AI gets it wrong.
Product updates, essays on AI in media, and the ideas shaping how Gist is built.
Comics sound fun — but accuracy is everything. Here's our model, our quality checks, and what we do when the AI gets it wrong.
Polls were boring. Comments were toxic. We wanted something better — a way to take a stand and actually see it matter in real numbers.
TikTok for news sounds bad. We think we found a way to make it good. Here's how Pulse was designed and why it works differently.
Turns out readers engage with AI comics 3× longer than plain text on the same story. Here's what the data looks like up close.
Episodic news is an experiment. Here's the hypothesis, the early results, and where we're taking it next.
We ship 20+ AI comics every single day. This is the engineering story — costs, unexpected failures, and what surprised us most.
The best writers don't just choose what to say — they choose what to leave out. A meditation on restraint.
We analyzed the top 100 posts on Gist. These are the patterns that separate the forgettable from the unforgettable.
Scroll depth, time on page, completion rate — we dug into the data so you don't have to.
Every font, size, and line-height on Gist is a deliberate decision. We explain the thinking.
Social reach is rented. Email is owned. How to grow a newsletter your readers actually open.